ReZultz Advertising, a member of the Ninani Group of Companies, has secured the top honor of the night by winning Gold for Best Integrated Campaign at the 18th Gong Gong Awards—widely considered the most prestigious distinction in Ghana’s advertising sector.
The agency’s flagship victory was driven by its MoMo Responsible Lending campaign. Designed to promote responsible borrowing on mobile money platforms, the campaign addresses the critical challenge of users taking on digital loans without fully understanding repayment structures. Sitting at the apex of the Gong Gong Awards structure, the Best Integrated Campaign category evaluates how seamlessly multiple channels and disciplines unite to drive cohesive results.
In addition to its Gold trophy, the MoMo Responsible Lending initiative earned Silver for Campaign Effectiveness and Bronze for Best Film, marking it as ReZultz’s most decorated campaign of the evening.
In total, ReZultz Advertising walked away with eight awards—comprising 1 Gold, 4 Silver, and 3 Bronze—across a broad spectrum of disciplines:
- MoMo Responsible Lending: Gold (Best Integrated Campaign), Silver (Campaign Effectiveness), Bronze (Best Film)
- MTN Mancom Event: Silver (Best Use of AI & Creative Tech), Bronze (Best Use of Innovation)
- MoMo 16x16x16: Silver (Best Use of Social Media)
- MTN All The Fun Dey House: Silver (Best Radio)
- MoMo Still Me Nsa Ka: Bronze (Best Integrated Campaign)
Commenting on the achievements, Justin Antwi-Darkwah, Chief Operating Officer of ReZultz Advertising, attributed the success to collective execution and strategic collaboration.
“These awards belong to the entire ReZultz team,” Antwi-Darkwah stated. “Every piece of work recognized is the result of our brilliant team bringing their different skills, ideas, and commitment together to solve problems for our clients… We appreciate the recognition, but we also see it as a challenge to push ourselves further, work even harder, and aim for greater heights.”
He added that while ReZhttps://rezultzadvertising.com/ultz will continue to embrace emerging technology, the agency remains dedicated to ensuring technology enhances—rather than replaces—human creativity and strategic insight.
Held under the theme “The Creative Convergence: Human Craft and AI in Advertising,” the 18th Gong Gong Awards served as a premier gathering for marketers, agency leaders, creatives, and media partners, recognizing top-tier local strategy and creative execution across Ghana.
